Kfc

During the last five years Kentucky Fried Chicken Pty Ltd (KFC) has helpless an opportunity to adapt to its micro-environment by non beingness tortuous in the introduction of healthier steady intellectual comestible options equivalent to close competitors much(prenominal) as McDonalds (McDonalds, 2007). With life becoming revision magnitudely busier year by year, the trend of society to pick up a fast nourishment meal is contributing to the change magnitude levels of obesity of Australians (University of Adelaide, 2007).This trend has seen an introduction of healthier fast aliment options providing consumers with the opportunity to choose food for thoughts with greater nutritional value (Parliament of SA, 2007). KFC is not adapting to the changing fast food market. Since the introduction by approximately other fast food chains of healthier food options such as the Lighter Options Range from McDonalds they have fully grown in demand by consumers (McDonalds, 2 007). KFC is missing the opportunity to turn a profit from consumers which would equal to be more health conscious with their fast food choices.

KFC has continued to adopt the selling fantasy since being introduced in Australia in 1968, with their current initiative being Mmm, trickt beat that taste (KFC, 2008). With minimal changes to harvest-tide nutrition alone over the past few decades, KFC is purely concerned with merchandising to consumers wants rather than needs, in order to achieve juicy product sales. KFC needs to adopt the societal marketing concept through with(predicate) introducing healthier/ lighter options such as salads with skinless! chicken. and so the comfortably being of the consumer and society is being provided for, as rise as competing effectively and efficiently with its competitors (Kotler, 2006, p.19-22).If you want to get a across-the-board essay, order it on our website: OrderCustomPaper.com

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