The Business Model Essay -- Business Management Essays

The worry stumper Michael Lewis (2000 pages 256-257) scoffed at the whole attempt to hold the definition of transmission line models when he wrote that Business Model is one of those cost of art that were central to the Internet boom it glorifies all manner of half(prenominal) baked plans. All it really meant was how you planned to make money.In an hoist of his paper A Mesoscopic Approach to Business Models Nano Research on instruction published in Economic Issues in China Dr. Junyi Weng stated that Business Model, a well known important and extensively officed bourn by media, management consultancy and business top managers, is just in an superfluity that there is no consensus about its definition and few papers in academic periodicals.He designed and discusses his conception of business models based interfaces interacting in interior and exterior business environments. Peter Weill, Thomas W. Malone, Victoria T. DUrso, George Herman and Stephanie Woerner of MIT in their paper Do Some Business Models Perform break away than others? A Study of the 1000 Largest US Firms agree that the concept of business models is while widely discussed is seldom systematically discussed. The paper then speak to postulate a conceptual framework for omnibus(prenominal)ly classifying business models. These lie in of four basic types of business models (Creator, Landlord, Distributor and Broker), which argon each depleted down into four variants accordance with type of assets they deal in (physical, financial, intangible asset and human). Thus giving rise to 16 specialised business Model types.Professor Michael Rappa like many others prefer to present a comprehensive and cogent taxonomy of basic categories as observed on the web as followsBrokerageAdvertisingInfomediaryMerchantManufacturer (Direct)AffiliateCommunitySubscription improvementHe however, does not believe that these are exhaustive and expects new and evoke variations in the future.KMLab Inc. offers an i nteresting definition a Business model is a description of how your familiarity intends to create value in the market place. It includes that uncommon combination of products, services, image and distribution that your company carries forward. It also includes the underlying governing body of people and the operational infra mental synthesis that they use to accomplish their work. In nearly ways... ...rocesses such as inventory management etc.Maybelline a company founded in 1915 is one of the largest selling color cosmetics line in the join States. Its sells through and through outlets of almost every major mass-market retailer, such as supermarkets, drugstores, brush off stores and cosmetics specialty stores. Its products are also available in over 70 countries worldwide.Maybelline uses a tralatitious model in its sales distribution network, which is the use of sales representatives to canvass for business and to arrange for sales. The use of sales representatives who are e mployees makes this a Business-to-Employee-to-Business interface model.In the 1990s the company a traditional mortar company re-invents itself a click and mortar company through the use of ICTs.However, one innovation to the sales representative concept is Maybellines use of its representatives as market intelligence reporters, who actually serve as the eyes of the company to monitor the progress of its products and the way they are handled by the retailers as well as progress of competitors products.This is the trading/sales structure of the company, which cannot be said to be a new business model.