Report on current strategic marketing plan for Sonic Drive Ins Assignment

Report on current strategic marketing plan for Sonic rebuff Ins - Assignment ExampleThe fraternity also aims at increasing its revenues and market share as it becomes the prefer destination for fast drive in restaurant.Sonics drive in style of wait on as strong as the unique menu and orders delivered by Carhop makes it highly differentiated and preferred in the quick service restaurant industry. Moreover, the unique signature menu items do when one orders like six inch tribute beef hot dogs, foot long quarter pounds Coneys and white-livered sandwiches makes it competitive (SONIC Drive-In, n.d.). The troupe also derives its strength from the fresh made onion rings, tater totes and over a million alcohol addiction choices. The variety of foods and drinks offered gives customers a wide range to choose from. Sonics customers also enjoy the drive-thru services and patio dine at most of their locations.The companys also brags of continued increase in the financial surgical proces s amidst expansion plans adopted in 2013. In 2013, the company noted an increase of 2.3% in sales of system-wide same store, a 60$ basis point improvement in drive-in level margins and a 20% rise in the earning per share on an adjusted basis (SONIC Drive-In, n.d.). Good financial performance has made the company remain competitive in the industry. Finally, the company boasts of their innovative products, friendly service and their ability to reside with the customers through effective advertising and better media effectiveness which increased sales. Other areas that makes the company competitive is the concenter made on healthier options with the introduction of freshly brewed diet green tea and premium chicken sandwich and egg burritos (Panczel, 2010).The company has a marketing function charged with the role of creating awareness of the companys products. Currently the department runs a Two guys creative campaign geared at stint the greatest number of customers through adverti sing. The company has a central